You’ve found the perfect candidate. Now you just need to reach out to them with the perfect job opportunity. But before you hit send on that LinkedIn InMail consider this: according to a new survey, 79% of full and part-time workers say they would prefer to be contacted by email.
So while LinkedIn might be your bread and butter and the place you spend most of your time and effort finding candidates, keep in mind that the site is one the least popular methods of communication among candidates.
According to Social Talent’s annual Global Recruiting Survey, which surveyed almost 1,000 recruiters on which candidate communication methods are most popular and effective, 81% of recruiters rely on LinkedIn to initially communicate with passive candidates while only 14% track down an email address and 5% pick up the phone.
But while 97% of recruiters spend the majority of their time on LinkedIn searching and contacting talent, there’s a huge disconnect between recruiters and candidates on their preferred contact method. When over 1,000 full and part-time workers were surveyed, the results were overwhelming, with 79% saying they’d prefer to be contacted initially via email. Furthermore, LinkedIn didn’t even rank second among candidates, with 39% preferring to be contacted by phone and just 20% wanting to be contacted through LinkedIn.
And while the solution to this problem may seem simple – email candidates first – there seems to also be a discrepancy in the response rates.
In fact, email actually had the lowest average response rate, when looking at the surveyed recruiters’ average response rate by LinkedIn, email, and phone.
So how should you initially contact passive candidates? The answer is by phone. According to the survey, recruiters who chose to contact candidates by phone had the strongest average response rate, at 44%. Whereas, recruiters who resort to LinkedIn InMails only had an average response rate of 35%.
Digital Marketing Lead at Lakeshore